Toyotas Ethical Issue Of Toyota - 1023 Words

†Hold on and pray.† These were the last words spoken to a 911 operator on August 29, 2009, before the speaker, Christopher Lastrella, and 3 family members died in a horrific car accident in San Diego, California. The cause of the crash? The pedal of the rented Lexus E350 was stuck in full throttle, hurtling the car down the highway at speeds of up to 120 miles per hour, rendering the brakes completely useless. Those who passed away included two adult men, an adult woman, and a thirteen year old girl. Upon further investigation, it was determined that the floor mat had caused the accelerator to be caught and unable to be released. This incident would serve as the initial event that jumpstarted the public’s concern for exactly what was going on with many Toyota models. In this paper, we will explore the ethical issue that was present in this case, whether or not Toyota acted ethically in its handling of the unintended acceleration of its vehicles. In order to do this , we will examine the situation in the light of the six-step Hosmer’s moral reasoning process. This will include, among other aspects, an examination of the event in consideration of shareholder, stakeholder, and virtue theory. In addition to that, the authors will apply the Total Integrity Management model to Toyota’s actions in order to examine the moral integrity of the company as it pertains to trust. To conclude the paper, the authors will provide a normative statement regarding the actions of Toyota. ToShow MoreRelatedToyota s Ethics And Corporate Social Responsibility1267 Words   |  6 PagesThe purpose of this report is to examine if the reasoning behind well-known car manufacturer, Toyota’s loss of revenue and leading market position is alone as a result of extensive product recalls following a fatal crash of a Lexus ES 350 on August 28th 2009. 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